How to renew a heritage brand.
By setting itself apart with its strong set of values and efficacious detergent and fabric softener products, La Parisienne is the #2 laundry brand in Quebec. Beyond their enduring reputation for sustainable practices, they care about families, their health and the impact they make on the environment. But with big brand competitors evolving the category and driving innovation, La Parisienne was in need of a rebrand that would align closer to today’s consumer and add more meaning to the act of doing laundry. It had to spark conversation by communicating their care for clothes, family and people while reflecting its 120-year legacy.